Presented by Brand SA
The ultimate showbag experience
The Yellow Brick Road presented by Brand SA is a family favourite for a reason – it’s the ultimate showbag experience and it’s been captivating showgoers for more than 30 years.
Every Yellow Brick Road experience comes with a reusable showbag and a map that guides you to goodies all across the Showground.
Explore and navigate as a family while collecting the best food and produce that South Australia has to offer at every stop along the way.
Proudly presented by Brand SA, the Yellow Brick Road showcases South Australian food and produce, including items from: Fleurieu Milk Company, Continental Taralli Biscuits, Citrus SA, Foodbank SA, Fruit Producers SA, SA Country Shows, Gelista, Vili's Family Bakery, Biltong To Go, Australian Dental Foundation, RA&HS of SA and Pick a Local, Pick SA! It’s the perfect opportunity to support South Australian businesses.
You can pick up your Yellow Brick Road showbags from six kiosks* around the Show for just $14 a bag, or $24 for 2. Be sure to check the ‘collect before’ times so that you’re able to enter the pavilions and halls before closing time.
Immerse yourself in the Show and create a memory that will last a lifetime on the Yellow Brick Road.
*Please note: Yellow Brick Road maps should be treated like cash. Maps will not be reissued if lost or stolen.